Client

Rnta

Industry

SaaS

Designing a SaaS platform for unifying customer data

What business problem was solved with this product?

I care about business objectives

Many businesses struggle with fragmented customer data spread across multiple platforms – from websites and apps to CRM systems and marketing tools. This makes it difficult to create a clear customer profile, personalize interactions, and run efficient analytics. This SaaS platform solved this by offering a centralized infrastructure for collecting, cleaning, and standardizing customer data.

I focus on addressing user needs

We designed a clear, scalable interface for a CDI platform that translates complex data flows into intuitive user experiences. This included mapping multi-source integrations, defining user permissions and workflows, and creating dashboards that help users navigate unified customer profiles. Emphasis was placed on clarity, automation feedback, and flexibility to serve different teams, from marketing to data operations.

I’d love to hear from you.

Schedule an online call, drop me a message, or connect with me on LinkedIn.

Looking forward to it!

© Oleg Safranov. All rights reserved.

I’d love to hear from you.

Schedule an online call, drop me a message, or connect with me on LinkedIn.

Looking forward to it!

© Oleg Safranov. All rights reserved.